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The Green Registry Brings Jeri D. Sessler Aboard
as New VP, Standards and Practices Review Division


Sessler, VP Standards and Practices Review Division, will work with companies to help them qualify as many products as possible for The Green Registry eco-friendly Seal. You can read labels on everything and still have no idea if it’s eco-friendly. That’s what they’re here for; to provide an easily recognizable quality standard: The Green Registry Certified Eco-Friendly Seal. If a product has The Green Registry Seal consumers know it’s the right for their families and right for the planet.

Scottsdale, AZ, June 19, 2008 --(PR.com)-- The Green Registry CEO, John Elef, is pleased to announce the addition of Ms. Jeri D. Sessler to the company’s Management Team. Jeri will be joining them as VP Standards and Practices Review Division. She brings impeccable credentials to the post which include years of “green” consulting as an Energy Star Partner; developing and implementing programs designed to assist companies become more eco-friendly. She holds an MBA from Lake Forest Graduate School of Management and a BA from Northern Illinois University. Jeri, who also serves as the COO of EveryMedia, Inc., a digital and social media consultancy, helping clients create business models consistent with Web 2.0., has a wealth of industry association affiliations including The Association if Energy Services Professionals, and The American Society of Healthcare Engineers to list just a few.

“I am excited by all the possibilities here at The Green Registry,” says Sessler. “The company has tremendous potential in assisting consumers to easily identify and purchase eco-friendly products and services over those which are not. No one else in the marketplace is making the same sort of long over due effort – certifying everything from laundry detergent to computers to building materials and more. That’s really the foundation of a healthy planet, everyone doing their part, no matter how small it may seem. If we each make even a small effort it adds up to one big effort to preserve clean air, pure water and a healthy planet. And, as a mom I appreciate the company’s goals and philosophy; identifying products and services that are right for your family and right for the planet.”

In her capacity Ms. Sessler will also be primary liaison to The Green Registry Advisory Board, a gathering of credentialed University Professors each with an eco-specialty or discipline. Down the road The Green Registry looks forward to involvement in and support of both research and education in the eco sciences at all levels.

Jeri, a transplant from Chicago to Scottsdale, Arizona, and her team will review products from manufacturers and service organization who seek to join The Green Registry family of member companies. “It’s the most important function we have here at The Green Registry and I’m delighted to have Jeri heading it up,” states Elef.

“Jeri will work with companies to help them qualify as many products as possible for The Green Registry Seal - we look to be inclusive,” says Elef. “Inclusive in that there are products that have been around for decades that are very eco-friendly but they tend to be overlooked. Sorting through all the products on the shelves trying to determine if they are right for your family and the planet is an impossible task. You can read labels and ingredients on everything and still have no idea if what you’re about to purchase is eco-friendly. No one has the time or frankly the desire to do that kind of research every time they go shopping. That’s what we’re here for; to provide an easily recognizable quality standard: The Green Registry Certified Eco-Friendly Seal. If a product has The Green Registry Seal consumers know it’s the right product to buy. Jeri and her team will be an invaluable asset in helping us achieve those goals.”

Look for a hefty marketing roll out for The Green Registry in early Fall of this year – TV, Print and Web, all informing consumers about The Green Registry and urging them to look for the seal when they shop. For Information contact: info@TheGreenRegistry.Org.

 

 

The Green Registry - Now It's Easy Buying Green(cm)

The Green Registry: Their Mission is to Help Consumers
Find Eco-Friendly, Family-Friendly Products and Services


Last update: 5:08 p.m. EDT June 5, 2008
SCOTTSDALE, Ariz., Jun 05, 2008 (BUSINESS WIRE) -- The Green Registry has taken up the challenge of helping consumers find eco-friendly products on shelves all across America. Their Green Registry Certified Eco-Friendly Seal will soon be popping up on everything from building materials to laundry detergent and computers to coffee houses. But what's unique about the group is their philosophy and focus.
"We're about families, living well and taking care of the planet; it is truly a reasonable approach. We're anything but eco-guerrilla extremists..." says CEO John Elef with a smile. "We all have the responsibilities that come with day-to-day living. We go to work, we want clean, comfortable homes and we've got to get the kids to school on time. But, it's not reasonable to drop them off from the back of a bicycle. A lot of what we believe may be viewed as 'out of fashion' to some for not being eco-radical enough, but taking care of the planet can painlessly integrate into the way real families actually function. What's important is for each of us to start doing what we can.
"Research tells us the overwhelming majority of consumers are clamoring for help finding eco-friendly products. That's our mission - to help consumers easily identify products that are right for their families and right for the planet. We're going to demystify the process. You can read labels and ingredients all day and still have no idea if a product is eco-friendly or not. But a product with The Green Registry Seal on the label is one you know you can trust."
The Green Registry certification standards are designed to direct consumers to new eco-friendly products and services, but the management team is quick to point out that a lot of eco-friendly products have been around for years. People tend not to think of them as eco-friendly simply because they're familiar. Manufacturers have become more eco-sensitive; partly from a desire to be good corporate citizens, partly because it's good business to produce the eco-friendly products consumers are demanding.
Expect to see The Green Registry certified eco-friendly seals on products starting late this summer. The timing corresponds with the launch of a very hefty national media campaign; broadcast, print and web, all informing consumers about The Green Registry and urging consumers to look for The Green Registry Seal when they shop.
"Responsible manufacturers," Elef believes, "should be very interested in becoming members of The Green Registry family of companies. Having The Green Registry Seal on their packages, in their advertising and their point of purchase will be a tremendous advantage to member companies and to their customers alike."
For information on becoming a Green Registry Member Company or a website preview email: membership@TheGreenRegistry.org or
call 480-483-0542.